SisterWorks Yarra Tram Launch
MEDIA RELEASE 31 JANUARY
Melbourne, Victoria, Australia
To celebrate the organisation’s 10th anniversary, the SisterWorks ‘Hire Her: Migrant and Refugee Women’ campaign kicks off on 31 January 2022 with the launch of its 2023 Yarra Trams Community Partnerships Program sponsored tram.
‘Our vision is that migrant, refugee and asylum-seeking women, our Sisters, are economically empowered and can fully participate in the Australian workforce’, said SisterWorks CEO Ifrin Fittock. ‘We seek partners and pathways to employ our Sisters and support our training programs and are excited that our Yarra Trams campaign can help advocate for and help remove barriers in hiring migrants and refugees.’
SisterWorks provides training and coaching, on-the-job experience, and professional support to ensure that vulnerable women have the best advantages to become gainfully employed. To that end, SistersWorks campaign artwork was licensed from one of our Entrepreneur Sisters, Camila Paz, and features products made by five other Sisters in its Entrepreneurship and Business Mentor Program.
The Hire Her campaign seeks to broaden awareness of SisterWorks as a not-for-profit social enterprise and highlight its mission to enable migrant, refugee and asylum-seeking to have the opportunity to be confident, independent and learn new social and vocational skills to improve their economic outlook.
This four month, public campaign is made possible through the Yarra Trams Community Partnership Program that provides in-kind advertising annually to community organisations committed to create a more sustainable and equitable Melbourne.
Yarra Trams’ Acting CEO Adele McCarthy also celebrated the partnership, saying, ‘I’m incredibly proud to have SisterWorks as one of Yarra Trams’ community partners for 2023.
Keolis Downer is proud to have been operating Melbourne’s iconic tram network since 2009, and from the outset has been committed to contributing to our community, including supporting organisations that make Melbourne a more inclusive and welcoming city. SisterWorks is a stand-out organisation achieving this, and I can’t wait to work with them on their Hire Her campaign.’
In 2023, SisterWorks is celebrating its 10th anniversary and over those ten years has assisted more than 2,000 migrant, refugee and asylum seeker women from 102 countries. The women have worked with SisterWorks programs to build their confidence, wellbeing and economic independence. To learn more about SisterWorks vocational programs and its social enterprise Crafted Culture, visit sisterworks.org.au.
For all media enquiries: Joy Villalino Email: firstname.lastname@example.org Mobile: +61405298453
SisterWorks gives special thanks to Yarra Trams for its selection in the Yarra Trams Community Partnerships Program. We also thank our Entrepreneurial Sister Camila Paz (migrant from Chile) for her impressive, female-focused, vibrant, and colourful design and the work of Principle Design to capture its essence for our Yarra Trams campaign.